Privacy Policy

Last updated: November 2024

1. Introduction

Valerie Schmelzer Jeweler, Inc. ("we," "us," "our") operates Brilliance Digital Marketing and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our digital marketing services for jewelry businesses.

2. Information We Collect

2.1 Information You Provide:

• Contact Information: Business name, owner name, email, phone, address
• Business Information: Type of jewelry business, locations, products, target market
• Account Information: Login credentials, billing details
• Marketing Data: Campaign performance, analytics, sales data
• Communications: Emails, phone calls, support tickets

2.2 Automatically Collected:

• Usage Data: Pages visited, features used, time on site
• Device Information: IP address, browser type, operating system
• Cookies: See our Cookie Policy for details

2.3 Third-Party Data:

• Google Ads performance metrics (with permission)
• Facebook/Instagram ad data (with permission)
• YouTube and TikTok analytics (with permission)
• Website visitor behavior (Google Analytics)

3. How We Use Your Information

Service Delivery:

• Manage and optimize advertising campaigns
• Create and test ad copy and content
• Analyze performance and generate reports
• Provide strategic recommendations
• Process payments and maintain billing
• Provide customer support

Marketing (With Consent):

• Send newsletters with jewelry marketing insights
• Share industry trends and best practices
• Invite to webinars and events
• You can opt-out anytime

4. Legal Basis for Processing

Purpose	Legal Basis
Service delivery	Contract performance
Marketing emails	Consent (can withdraw)
Analytics	Legitimate interests
Legal compliance	Legal obligation

5. Data Sharing

Service Providers:

• Google: Ads API, Analytics, YouTube
• Meta Platforms: Facebook/Instagram advertising
• TikTok: Ad campaigns and analytics
• Cloud Services: AWS or Google Cloud for storage
• Payment Processors: Stripe, PayPal

6. Data Security

• Encryption: SSL/TLS for transit, AES-256 at rest
• Access Controls: Role-based permissions, 2FA
• Security Audits: Regular testing and updates
• Employee Training: Privacy and security best practices
• Backup Systems: Secure redundancy

7. Data Retention

• Active Accounts: Throughout service term
• After Cancellation: 90 days, then deleted
• Financial Records: 7 years (IRS requirement)
• Marketing Data: Until opt-out
• Anonymized Data: May retain indefinitely

8. Your Privacy Rights

You Have the Right To:

• Access: Request copy of your data
• Correction: Update inaccurate information
• Deletion: Request data deletion
• Portability: Receive data in structured format
• Restriction: Limit processing
• Objection: Object to marketing
• Withdraw Consent: Opt-out anytime
• Complaint: Lodge with authorities

9. Advertising Platform Data

• We access accounts only with explicit permission
• You can revoke access anytime
• We comply with platform data policies
• Data used only for agreed services

10. Cookies & Tracking

We use cookies for functionality and analytics. See our separate Cookie Policy for complete details on types, management, and opt-out options.

11. Children's Privacy

Our services are for businesses only. Not intended for individuals under 18. We do not knowingly collect data from minors.

12. International Transfers

Your data may be transferred to USA. We ensure appropriate safeguards through Standard Contractual Clauses and adequate protections.

13. California Privacy Rights (CCPA)

California residents have additional rights including right to know, delete, opt-out, and non-discrimination. We do NOT sell personal information.

To Exercise CCPA Rights: Email info@brilliance-digital.com with subject "CCPA Privacy Request"

14. Changes to Privacy Policy

We may update this policy periodically. Material changes will be notified via email. Continued use = acceptance.

15. Contact Information